This is our innovation thesis. It's an in-depth market analysis of the intersection of beauty, skincare and climate change. From market sizing, local market opportunities and consumer trends. It also explores value spaces for brands at this intersection, showing where FUTURESTANDARD has led experimentation in this first run of experiments.
THE MARKET RESEARCH
We scour the world and the internet looking for signals, socio-cultural triggers, macro-economic forecasts and anything that gives us a direction of travel.
We make sure that this is all captured and structured to be digestable and actionable, as it needs to be actionable by us first and foremost.
Our initial research was into where beauty, skincare and global warming will collide in the future. With extensive research from across the globe, we position where we believe the future will go for the luxury consumer as the world moves into a more extreme climate reality.
